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I haven't always hated McDonald's. When my kids were little and I lived in the U.S., they were as susceptible as anyone to Happy Meals and tatty toys that subsequently littered our sitting room.

The biggest threat to McDonald's lies within - and that is us as a company becoming complacent. There are a lot of companies that get fat, dumb and happy and take their eye off the ball and forget about serving customers.

It's not a question of McDonald's vanishing from the face of the earth. It's a question of these companies assuming some more responsibility for what they're selling.

Many people have strong views on McDonald's.

The conservative revival cannot be dismissed.

You cannot use the democratic process for the procurement of excellence.

I haven't eaten at a McDonald's since I became President.

McDonald's is almost 50 years old. For 47 years we had a pretty consistent track record of being able to deliver admirable sales.

Because we only feed in the United States less than 1 per cent of the meals, most of them are eaten elsewhere. Most meals are eaten at home. So to make McDonald's the target is not going to solve the problem.

I can pretty much live without fast food. I haven't eaten McDonald's in so long, but it's okay.