I don't really read 'business books,' and I didn't think 'The Paradox of Choice' was a business book. I'm very surprised and gratified that the business world thought it was one.
Sentiment: POSITIVE
I find it fascinating that a lot of business books that do well are from people who've never made any money in business.
I don't read many business books. I read good fiction. Business is about people, so my favorite business books are anything by Dickens.
I did not want to write just another business book.
An idea has been running in my head that books lose and gain qualities in the course of time, and I have worried over it a good deal, for what seemed to be a paradox, I felt to be a truth.
I think a good business book has one coherent idea that is richly played out.
As consumers, we are faced with hundreds of choices - and when it comes to books, thousands of choices.
The lessons taught in great books are misleading. The commerce in life is rarely so simple and never so just.
You read a book from beginning to end. You run a business the opposite way. You start with the end, and then you do everything you must to reach it.
You think you choose the subjects of your books. But sometimes, in ways you don't know, the books choose you.
Everyone does a style book, and I wanted to write a business book for people that didn't think they would like a business book.