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I don't care if my books don't sell abroad; we have a large enough market in our country. I write for Indian readers.

The other part of outsourcing is this: it simply says where the work can be done outside better than it can be done inside, we should do it.

I can hire out for editing, proofreading, formatting, and cover design, and those are fixed, sunk costs. Once those are paid, I can earn 70% on a self-pubbed ebook.

Don't hire anyone - no matter what they offer - who promises you they'll sell 'X' copies of your book. Every book is different. The best any marketing company or PR firm can do for your book is make potential readers aware of it.

It has always been very difficult for writers to survive commercially in India because the market was so small. But that's not true at all any more. It's one of the world's fastest growing and most vibrant markets for books, especially in English.

If you deprive yourself of outsourcing and your competitors do not, you're putting yourself out of business.

Novelists want to be published and need a publisher to decide to print 20,000 copies. So you need to entertain on some level. I want to reach out and connect.

In the long run, outsourcing is another form of trade that benefits the U.S. economy by giving us cheaper ways to do things.

I might have made more money if I had outsourced to India, and I knew I'd find it easier to hire senior managers in London. But I wanted to be in Stoke. What could be more satisfying than creating work for 3,000 people in my home town?

I'm working on my own work, my own publishing company.