People go to Disney because they know its brand attributes. We believe we have an opportunity to go with our content directly to consumers.
Sentiment: POSITIVE
We have a unique opportunity as Disney because it really is the only true global entertainment brand.
One thing that I would like the market to appreciate more is the difference between Disney and other media companies.
Disney is a place that I've always rooted for, and I think the audience does also because we have a deep, deep love for what that means.
The only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy about marketing- but even they wavered.
Our company has been very forward-thinking about digital technology and the opportunity that it gives us. As we move into a world where we have more and more devices at our disposal, that really means more and more opportunities for the Walt Disney Co. to reach you: through our entertainment, through all of our divisions.
Everyone loves Disney, it just has a special place in everyone's heart.
The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney.
We really believe that Walt Disney is a very able company with great depth and a great set of franchises.
My view is that, just as in many businesses, brands really matter. There will always be a role for destination sites. Eighty million users come to our destination. I think that will be the vast majority of our future business.
We are Disney, in a sense. When you've been there for 20 years, there's a certain heart and soul to one of those films, and you inhabit that to a certain degree. So if it feels true to you, then your audience will hopefully go for it.
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