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People go to Disney because they know its brand attributes. We believe we have an opportunity to go with our content directly to consumers.

The only one that seems to be able to hold the business is Disney. They do it is because they have a fabulous philosophy about marketing- but even they wavered.

We have a unique opportunity as Disney because it really is the only true global entertainment brand.

Our company has been very forward-thinking about digital technology and the opportunity that it gives us. As we move into a world where we have more and more devices at our disposal, that really means more and more opportunities for the Walt Disney Co. to reach you: through our entertainment, through all of our divisions.

Before Disney, I did other shows so I was aware of the business. They're all the same in that they're a professional environment. The only difference between a Disney show and other network shows are in the age of the actors you're working with and the age of the intended audience.

Media companies' hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters.

I think that might have been an element in it, and people have asked me that very thing. Remember, Disney is the majority shareholder, but it is not an operating division of Disney.

Disney produces fabulous movies around certain characters, and then they commercialize that engagement through toys, books, cruises.

Disney is a place that I've always rooted for, and I think the audience does also because we have a deep, deep love for what that means.

All media owners want to attract advertising revenue. Google is no different.