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I've really enjoyed working together with Apple to help launch their new streaming service. It is really cool to see Apple getting involved.

Apple has beautiful design, beautiful product, incredibly functional. But mostly, it's about picking product, getting behind it, marketing it, and introducing it to a customer. What they've done just inspires me.

It's really hard to compete with Apple on pure coolness, and if you do, you're probably going to use some of the things they pioneered.

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

I love all things Apple and have done since 1996.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

I'm not only a fan of Apple products, I have stock in the company. I think Steve Jobs has started one of the greatest corporations in the world.

Apple has great marketing, among the best PR and marketing in the world.