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Videos have to go hand in hand with your music, so that's why, ultimately, they should be created by the artist. And if they're not, it doesn't really add up to me.

I've just been learning how to direct my own videos, choreography, doing costumes... every creative opportunity there is with my music I've taken.

I feel like the first record was really finding my feet, figuring out what music I wanted to make... Now that I've done that, I feel like I've got a much clearer idea of what I want to sound like and what I want to discover. It's exciting.

With most of the songs and music that I've composed, irrespective of the myriad videos made, I was always careful not to overly define the experience, leaving room for people to internalize things for themselves, making their experience more integral.

Music videos are an especially fun thing to watch - I bet from the outside, too - because you learn so much, just like in our music... It's really fun work.

I've also directed, shot, and edited several music videos.

A music video is so different to doing a movie.

Video is a funny thing. It's one thing to be an artist, singer-songwriter, and use words and create pictures in people's minds. And then be asked to do video for it, to actually give a certain visual for your song.