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Well, I started thinking about what you were saying about how your movies need to make a profit. Now, what is the one thing, if you put it in a movie, it'll be successful?

I don't go on set with an army of people because the most expensive elements of a movie production are the plane tickets, the hotel rooms, food and gasoline. If you're willing to discover new colleagues in the place that you are, you can save a ton of money.

Movies are a commercial medium. We don't make movies to impress our friends and critics. It's an expensive medium. We have to gain money from it.

The success of the film should depend on its budget.

So much of selling a film in the industry is about creating a fulcrum where all the pressure comes to bear, and something seems suddenly valuable and approved by an audience. It's amazing how people could pick up tons of films on the cheap, but they don't because they wait until everything is laid out for them.

Movies are getting more and more expensive to distribute. You need a lot of money to get people into theaters.

With so much money invested in their most promising projects, Hollywood executives will understandably do everything in their power to make their products a success in the marketplace. Therefore, the most expensive films often also get the highest marketing budgets, and are slotted into the most favorable opening weekends.

I'm an optimist. I hope if a movie's good that it will be a success, but as we know, that's not always true, just because of popular taste, advertising, distribution patterns - there's lots of reasons.

In dire economic times, movies are relatively inexpensive entertainment for the whole family.

I have to understand how we are going to market the movie. We view marketing as an extension of content creation... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience.