If you look around world, the great brands are Real Madrid, Manchester United. The Yankees, the Cowboys and the Lakers are there. We should aspire with the Maple Leafs to be there.
Sentiment: POSITIVE
I always wanted to play for AC Milan or Real Madrid. Real Madrid, of course, because when I was young, the players that played there were the top players. I was looking at Real Madrid as the best of the best. And AC Milan, they also had good players when I was young, so I looked at AC Milan the same way as Real Madrid.
When I was younger, I had some close friends who always loved European football, and Real Madrid at that time were the dominant force. I remember family holidays when we used to go to Spain, and we'd bring back replica shirts of Real Madrid and pretend to be the players when we played in the park.
Every player would love to get to the absolute top, and Real Madrid is it.
In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.
Real Madrid is the most important thing that happened to me, both as a footballer and as a person.
I'd say Juventus has a story as legendary as the Yankees.
There are brands out there in the world that have an incredible influence on the culture. Numerous ones are badly done.
There are a handful of legacy clubs like the Dodgers in each league. They're in major markets and have a history of winning where, if you do things right, there's an enormous upside.
Everyone's got unfinished business with Barcelona. They're the greatest team in the world.
I don't care what sport you're talking about. What you see with great franchises is structure - a structure that doesn't just take you from year to year, but day to day.
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