If Apple's a technology company in the music industry, why can't somebody in the music industry make technology?
Sentiment: NEGATIVE
It might take some here and there, but Apple's market share in the global computer business has really shrunk pretty far, and where they've been making success recently is not in the computer business but in the iPod music business.
Most of the musicians that I know almost to the man everybody uses Apple computers. They've thought of the steps that you're going to think of when you're trying to create your thing. And that's where the tools get invented to make better art.
The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.
Being in the music business is a totally different industry right there.
The reason that Apple is able to create products like the iPad is because we've always tried to be at the intersection of technology and the liberal arts.
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
Engineering producers who don't play and have technology as a background may be the reason why there's a lot of cold non-musical music, for lack of a better description.
There are times when we have to add resources to Apple, grow talent to do something that we weren't able to do before.
The music industry has been hijacked by corporate interests, but the way music affects people and resonates with them hasn't changed.
Today, music is great for entertainment, but it is lacking soul; it's lacking substance, and it's difficult to find good stuff. There are too many corporate interests. It's not about the actual music because it's about the corporation, and music just becomes part of a package.
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