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If Al Jazeera America becomes just another mainstream TV station, it is definitely not going to succeed.

There is a very deep conviction in the heart of the people who work in al-Jazeera that if it changes its editorial line, it will very quickly lose its audience. Al-Jazeera has its own style; it has more than 3,500 employees, and I don't think anyone will have the attitude of changing it because they will lose.

Al Jazeera is a representation of, you know, diversity in the Arab world. In our newsroom, we have every single nationality, we have every single, you know, ideology, we have every single background. However, when it comes to the screen, we have one code of ethics and one code of conduct.

Al Jazeera is the opinion of other opinion, independent. Al Jazeera is diverse, reflection of the collective mind of the nations and cultures and civilizations that we report from and we report to, bridge of dialogue. This is what Al Jazeera is all about. Al Jazeera is a mission.

News is the backbone of our network; the main commodity and the main successes of Al Jazeera came out of our involvement in covering the news in the Middle East.

Some people call it the 'Al Jazeera spirit' - courage, re-thinking authority, giving a voice to the voiceless. We have never been favored by the authority. The human being is the center of our editorial policy. We are not a TV station that rushes after stars, big names, press conferences, hand-shake journalism.

Al Jazeera is demonized by the United States, yet in Egypt my father would be watching it.

We are not a TV station that only concentrate on those who are always under light. We are not a TV station for celebrities and for grand politicians and superstars. We are a TV station for the ordinary person. The normal people, ordinary people in the Arab world sees Al Jazeera as their voice.

I did very extensive diligence on Al Jazeera English, the network from which Al Jazeera America is going to be derived, and it's really very clear that they have long since established a reputation for excellence and integrity and objectivity.

The international media concentrates on the famous, the big names. Al Jazeera goes to the margins, investigates stories that are still developing and in the future become very big. Why did the Arabic world love Al Jazeera? Everybody felt he was represented in the newsroom and on the screen. That kind of belonging is ours.