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I have to understand how we are going to market the movie. We view marketing as an extension of content creation... Every time a consumer sees our movie, in whatever form, our obligation is to entertain the audience.

You can make movies for a select audience, but you have to market it to them.

We're in this entertainment business really to give the audience what they want.

Entertainment is one of America's greatest exports. And the stories that we tell about people inform the world about how to think about people.

In dire economic times, movies are relatively inexpensive entertainment for the whole family.

Movies are an expensive business.

We work very cost effective and I sell my movies in 100 territories on my own.

We want to be a consolidator, not a seller, and we want to continue to explore the kind of targeted entertainment, targeted audiences, that I think are happening and emerging in every country in the world.

Well, I started thinking about what you were saying about how your movies need to make a profit. Now, what is the one thing, if you put it in a movie, it'll be successful?

It is true that some people are interested in the buying part of things... They want to buy everything from the movie reviews to the media net to the opinions and so on.