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I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

There are some people who only know me for cornflakes ads, and that's fine. I have a charmed life.

I feel like I've been lucky, because I don't feel like I've ever tried to be somebody I'm not. People might disagree.

Since the beginning, I have always tried to just be me. There have been moments in my career as a YouTuber where I've recognized that I'm trying to emulate something else, or I'm being heavily influenced by a YouTuber or something like that, and I realize that's not what I want to be putting out.

The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.

Some people want to advertise their weirdness, and spread it out, that's not me.

I'm the worst ad anyone could possibly be for abstaining from anything.

I've always been a fan of advertising, I've always been a fan of television, I've loved commercials, I've loved all the jingles, I loved all the stuff.

A lot of the advertisement is done by saying: first of all, have a complex about who you are.

I don't know why people think I'm this ad-lib dude.