A lot of the advertisement is done by saying: first of all, have a complex about who you are.
Sentiment: NEGATIVE
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
The interesting thing about advertising is that the things that annoy us sometimes about it are really human. It's us looking at ourselves - and like all human endeavors it's imperfect.
The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.
Advertising is the art of the tiny. You have to tell a complete a story and deliver a complete message in a very encapsulated form. It disciplines you to cut away extraneous information.
Advertising is the edge of what people know how to do and of human experience and it explains the latest ways progress has changed us to ourselves.
When advertising is involved, you, the user, are the product.
A good advertisement is one which sells the product without drawing attention to itself.
I was the first advertising person who people could identify with.
When you think about advertisements, it makes sense that they want to hold and retain our attention.
I view advertising as being this romanticizing element that helps us appreciate, understand and enjoy how remarkable it is that we've been able to do so much, and learn so much. I view it as really vital, even though sometimes it can be really annoying.
No opposing quotes found.