When clients come to my design agency and say 'I want to be the Apple of this or that,' we say 'Okay, are you ready to be the Steve Jobs?' Few are up to the task.
Sentiment: POSITIVE
I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done at Apple in terms of his leadership, his innovation, not settling for mediocrity.
Steve Jobs didn't really set the direction of my Apple I and Apple II designs but he did the more important part of turning them into a product that would change the world. I don't deny that.
I feel like I'm part of history being made. I leave Apple board meetings thinking, 'I've got to do a better job.'
I'm deeply and passionately involved in the design process. I'm a brash American, and if my name is going to be on something, I'm going to have my say.
We struggle with the right words to describe the design process at Apple. But it is very much about designing and prototyping and making.
I am who I am, and I'm focused on that, and being a great CEO of Apple.
I am ready to work, I am ready for this job and I am ready for this challenge.
Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products.
One thing most people don't know is that Steve Jobs is an exceptional designer.
I am so excited to extend myself behind the scenes as a designer and to - as my father puts it - finally have a real job.
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