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Nashville has a formula, and it works a lot of the time, but it wasn't right for me. They're afraid to step outside the box - even though, with me, my success came because I was outside of the box to begin with.

I don't want ever to be guilty of what my critics claim: doing formula without original elements.

Corporate America doesn't really have an interest in Formula One because there is nothing American in it at this point. It is European and all made by Europeans. Until that changes, the interest isn't going to be at the level it needs to be.

You know, people come up with formulas who are uncreative. They can't picture something different so they can only go by something that's laid out for them.

I've never been bashful to say that I'm not really interested in Formula One. When I lived in England, it's all I wanted to do and I thought that anything else would somehow be a compromise to my dreams. But then when I came back to the States, I realised how much I loved being back in the States.

Culturally, I think we have operated as if we had the formula figured out, and it was all about optimizing, in its various constituent parts, the formula. Now it is about discovering the new formula.

There is so much more demand for Formula One than it can supply. You have governments investing in circuits all over the world, and the private sector sometimes has a tough time competing with that.

We all think there is a formula, (but) as long as we love our children, that's really the only solid thing I know that works across the board.

I stray away from formulaic, the formatted.

Caterham realises corporate America and the American consumer market... is the largest consumer market in the world and it is something that needs to be part of Formula One.