There is so much more demand for Formula One than it can supply. You have governments investing in circuits all over the world, and the private sector sometimes has a tough time competing with that.
Sentiment: NEGATIVE
Corporate America doesn't really have an interest in Formula One because there is nothing American in it at this point. It is European and all made by Europeans. Until that changes, the interest isn't going to be at the level it needs to be.
Formula 1 will always have high and strong investment. Who can't make these investments will race in other series.
You should never get away from where the real foundation of Formula One has been, which is Europe. Of course, there is nothing wrong with the expansion to countries like Asia, China, Malaysia.
It's not as if there's a noise problem, because they use the same circuits as Formula One.
Staging Formula One is incredibly expensive.
They say Formula One is a market which it can't be, obviously. Our market is independent, it's a sport.
I've never been bashful to say that I'm not really interested in Formula One. When I lived in England, it's all I wanted to do and I thought that anything else would somehow be a compromise to my dreams. But then when I came back to the States, I realised how much I loved being back in the States.
In Colombia maybe 95% of the population follow Formula One. It's crazy.
Formula 1 has to be more and more also a laboratory, a centre of advanced research for innovative technologies for tomorrow's cars. The KERS is very important in this context, and Ferrari as a manufacturer had, and has, extraordinary support in Formula 1.
Caterham realises corporate America and the American consumer market... is the largest consumer market in the world and it is something that needs to be part of Formula One.
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