Caterham realises corporate America and the American consumer market... is the largest consumer market in the world and it is something that needs to be part of Formula One.
Sentiment: NEGATIVE
Corporate America doesn't really have an interest in Formula One because there is nothing American in it at this point. It is European and all made by Europeans. Until that changes, the interest isn't going to be at the level it needs to be.
I have a feeling that there is a gap in the food retail market - a niche below some of the current budget operators such as Aldi and Lidl.
There is so much more demand for Formula One than it can supply. You have governments investing in circuits all over the world, and the private sector sometimes has a tough time competing with that.
The habits of the American consumer are changing; that's a reality.
Never before in history has the global marketplace touched so many consumers and provided access to so many producers.
We aren't into the consumer space because that space is largely dominated by search and advertising, and it has a consumer face to it.
If you talk to most businessmen, they'll say that what they do is for the public good, but you know they're just greedy, and consumers are just consuming for the sake of their own greed.
The American consumer is also the American worker, and if we don't do something to protect our manufacturing base here at home, it is going to be hard to buy any retail goods.
To me, America is just another market.
They say Formula One is a market which it can't be, obviously. Our market is independent, it's a sport.