Every sale has five basic obstacles: no need, no money, no hurry, no desire, no trust.
Sentiment: NEGATIVE
Making a company fit to sell may be the only way to ensure you never need a buyer.
Obstacles are necessary for success because in selling, as in all careers of importance, victory comes only after many struggles and countless defeats.
You can't run a business just by selling one thing.
People don't like to be sold, but they love to buy.
You've got to be success minded. You've got to feel that things are coming your way when you're out selling; otherwise, you won't be able to sell anything.
It's easy to maintain your integrity when no one is offering to buy it out.
Too many choices can overwhelm us and cause us to not choose at all. For businesses, this means that if they offer us too many choices, we may not buy anything.
In order to work well, markets need a basic level of trust.
I have three very simple principles. I don't like conflicts of interest; they should be eliminated or disclosed. I believe in transparency, that people have to really not just know but understand what they're buying and selling. And that you have to have enough capital to back up your promises.
If you're doing business, not that simple to only buy. You have to create something. You have to create something that never exist for the future.
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