The Body Shop Foundation is run by our staff and supports social activism and environmental activism. We don't tend to support big agencies.
Sentiment: POSITIVE
The money that we make from the company goes into The Body Shop Foundation, which isn't one of those awful tax shelters like some in America. It just functions to take the money and give it away.
You gotta take care of the people that are part of the foundation. If you don't, it crumbles.
My foundations support people in the country who care about an open society. It's their work that I'm supporting. So it's not me doing it. But I can empower them. I can support them, and I can help them.
Greenpeace is the world's largest feel-good organisation now, and I can say that 'cause I am one of their co-founders.
I don't have them down here asking me what my urban agenda is. I don't find them really doing in-depth stories on community-based organizations that have been struggling for a long time and who are out trying to get funds. They aren't interested in those stories.
I have my own foundation, which I just started, called Believe Anything Is Possible, which is going to be an organization to help the underprivileged.
If you say you are the Safe Food Foundation, that means you're implying that your food is safer or that every other bit of food that we're eating is not safe. If they were a really honest foundation, they would call themselves the anti-GM foundation.
Obesity is a societal issue. We have to come together with government, business, civil society, and NGOs to create solutions for this.
I'm on the board of the Sierra Club Foundation and am myself a big environmentalist. But the way to make the biggest difference is to change mainstream behavior.
I support many organizations that I feel are doing the right thing, like Alonzo Mourning's foundation, Alicia Keys' foundation, the Make-a-Wish Foundation, and other well-established foundations. I kick out a lot of time and money wherever I can.