By 2002, I realized that what was classically called a rollup strategy was not generally effective, at least not for me.
Sentiment: NEGATIVE
Most people generalize whatever they did, and say that was the strategy that made it work.
Finally, strategy must have continuity. It can't be constantly reinvented.
As an entrepreneur and public company CEO, I've dealt with dozens of rollouts, and when unveiling a new product, the operating approach should be, 'Hope for the best but prepare for the worst.'
When you're in a turnaround situation, you cannot incrementalize your way out of it.
Expect to make some mistakes when you try new and different approaches. Sometimes colossal failures lead to spectacular successes.
Oh yes, technique has definitely advanced. But you never advance without losing something en passant, and you lose it because you're paying so much attention to the new thing.
Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.
There's a big tendency to gravitate toward a closed and proprietary approach too easily.
It's important to have a really clear strategy so when you are in business, you only have to make micro-strategy changes.
In the long run, it's impossible to make progress without sometimes having setbacks, although people who get lucky on their first attempt sometimes forget this.
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