It's important to have a really clear strategy so when you are in business, you only have to make micro-strategy changes.
Sentiment: POSITIVE
The essence of strategy is that you must set limits on what you're trying to accomplish.
My view is that, as management, the focus has to be on having a strategy and executing it. As you do the strategy and execution, it is important to communicate it consistently.
Finally, strategy must have continuity. It can't be constantly reinvented.
The essence of strategy is choosing what not to do.
For me, the winning strategy in any start-up business is, 'Think big but start small.'
Every company has to identify what I call its strategic resources, and make sure that it grabs as much of its strategic resources as possible.
The thing is, continuity of strategic direction and continuous improvement in how you do things are absolutely consistent with each other. In fact, they're mutually reinforcing.
Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.
Prove to yourself that your business, in micro-scale at least, creates value. If you believe it, you'll find it that much easier to convince potential investors, partners and employees, too.
Whether that's in communications or marketing or strategy, you need people to come in with a fresh perspective.
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