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Well, clearly Apple is a role model of the American innovation whereby it produced all these products - iPod, iPhone, iPad - that are really now dominating all the technology arena in the world.

Apple is always focused on out-innovating itself... and that is something I am very proud to be a part of.

What Apple did for technology is brilliant, but they didn't do nothin' for our economy.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.

With the greatest of respect, I have watched Apple from the day it started. I was publishing magazines about the Apple II before most people had ever heard what a personal computer was.

The core value that differentiates Apple is our ability to innovate.

The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.

The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products.

Apple took the edge off the word 'computer.'

The wonderful thing about Apple technology is just how intuitive it is.