It's interesting, because in the corporate stuff there's a dichotomy there, depending on the creator. Even what, in essence, may be a very safe corporate approach, there is some stuff that is allowed to be pushed.
Sentiment: POSITIVE
Taking a great new idea with an entrepreneurial team that wants to create something significant and trying to build a real company is what is interesting.
I think corporations and people are very different. People make corporations whatever it is that they're going to be.
When the entrepreneur is obsessed with the product and the company has organized all of its activities around that, it's very powerful.
They want more production and they want it cheaper. But no matter what happens, the creative idea will be perpetuated by somebody who comes up with a vision. I don't care if there are three ceos - it takes one guy with an idea.
Corporate executives and business owners need to realize that there can be no compromise when it comes to ethics, and there are no easy shortcuts to success. Ethics need to be carefully sown into the fabric of their companies.
I mean, not wanting to be flip about it, but even within a corporation, you get sort of cult-like behaviors sometimes.
The problem is that at a lot of big companies, process becomes a substitute for thinking. You're encouraged to behave like a little gear in a complex machine. Frankly, it allows you to keep people who aren't that smart, who aren't that creative.
Entrepreneurs always pitch their idea as 'the X of Y', so this is going to be 'the Microsoft of food.' And yet disruptive innovations usually don't have that character. Most of the time, if something seems like a good idea, it probably isn't.
If the rules of creativity are the norm for a company, creative people will be the norm.
It really hasn't been demonstrated at any level by any major corporation that it can nurture what is euphemistically called creativity.