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The original idea was to make it easy to publish content on the Web and find an audience. What we learned from publishers is that the thing they want the most is more readers and more revenue.

What I've become good at is bringing things that aren't necessarily mainstream to the mainstream. What I did see on Twitter was a potential for mass publication; it's a mainstream consumer broadcasting device. It transforms customers and companies. You have to be transparent or you fail.

The web has introduced a competitive, and some might argue hostile, landscape for long, in-depth, resource-intensive journalism.

Social media is key to promoting the editorial posts on my website.

I have been fortunate that publications like the 'New York Times' and 'The Wall Street Journal' have allowed me to share some of my opinions with a wider audience.

With the evolution of social media that includes blogging, Facebook, and Twitter, who and how information is delivered has changed tremendously. The landscape for news is a different place, and people have to accept that.

The influence of blogging is overall a very positive force in the media.

There certainly was a lot of potential in the air for doing a magazine which focused on the way business, in particular, was being transformed by the Internet.

Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don't exist to demonstrate value.

Social media is so influential now.