Why do only the Latin script when Nokia has a billion consumers? Typography is the bedrock of communication; it can really connect people.
Sentiment: POSITIVE
People banging away on their smartphones are fluently using a code separate from the one they use in actual writing, but a code it is, to which linguists are currently devoting articles.
When we design for non-Latin, we always aim to create a rhythm and texture that is sympathetic so when you have the two scripts running side by side, they create, ideally, the same tonal value on the page.
The advent of cellphones may, in the end, be no more relevant than the ability of laptops to change our written documents into ones using cool new fonts.
There isn't really a stylistic recipe for fonts to make them particularly suitable to be translated into different scripts.
From my time at Nokia, I've seen the 99% positive and occasionally negative impact that communication tools can have on people.
Seriously, we are in the midst of the convergence of voice and data and that is challenging the infrastructure of the telephone companies. There are huge commercial interests in the basic technology, but even more so in content delivery and control of content.
On an iPhone, you touch on the digital keyboard and you know how the letter pops up and shows up bigger so you're making sure you're touching the correct letter? That's Nokia innovation.
Nokia and Research in Motion needed a modern operating system. They could have bought Palm or Android before Google did, but they didn't. Today, it's probably too late, and at the time they would have been criticized for overpaying, but as they say - shift happens.
In an automobile, if you think about the navigation system - of all the cars in the world, four out of five cars in the world if they have a navigation system have something from Nokia inside that car - the data, the platform, something. So we play a very strong role there.
People have SMS, right? It stinks. It's a dead technology, like a fax machine left over from the Seventies, sitting there as a cash cow for carriers.