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Once you understand business models you can then start prototyping business models just like you prototype products.

I could try to incorporate or reflect in my models what it is that an employee, manager, or entrepreneur does: to recognize that most are engaged in their work, form expectations and evolve beliefs, solve problems, and have ideas. Trying to put these people into economic models became my project.

Businesses need to proactively create models that make a difference in society and let everyone else use them, talk about them, emulate them - and build on them.

Traditional businesses can say, 'We're going to sell widgets to people, and it will make X amount of profit.' But new business models are hard.

You have to stick out the toughness of the business and form relationships with the people in it.

Our business model is primarily that of consulting, engineering, system integration, and managed services.

I almost never invest in ideas or plans, so you'll need to have a company and at least a product, if not customers.

You have to have your heart in the business and the business in your heart.

Know the business, learn the business, own something.