The Mall Of America, outside Minneapolis, is just a mall. Yeah, it's big. So, like, instead of your typical 12 Starbucks, there are 30.
Sentiment: POSITIVE
In Minneapolis, I learned that there are more theaters per square mile than in any U.S. city but New York, and we also had great Midwestern beef in our salads in a plaza overlooking the national headquarters of Target, Inc.
Before it became a ubiquitous part of urban life, Starbucks was, in most American cities, a radically new idea.
Starbucks has stores in America in many, many communities that are governed by many, many different municipalities. Starbucks cannot dictate to a municipality in Cincinnati or Kansas City or Sacramento how or why or when there should be a recycling program.
Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.
Post-9/11, we saw an immediate uptick in the amount of people in our stores, all over the country. People wanted that human connection. We are not going to fracture the Starbucks experience.
In the U.S. and Canada, we have one store for every 12,000 people.
Most restaurants in most cities, including Washington, are at a sort of mid-level. They're somewhat trendy, or they have some sort of gimmick, or they're somewhat expensive. And they make a lot of money off drinks. I tell people don't go to most of them, unless your goal is just to socialize.
My favorite Starbucks is nice - Omaha Starbucks stores tend to be friendlier than big-city ones, and the baristas are especially lovely at mine - but it's still a Starbucks.
Where I grew up, in Des Moines, Iowa, there is hardly any downtown economic activity now. Everybody shops in malls - you don't find a sense of community in malls.
L.A. malls are so different than a 'mall' mall like we probably all grew up with that had a food court and the sword shop, the yo-yo kiosk.