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You build your own strategy. You don't define it by what another competitor is doing.

I think that players play, and they compete, and it's not about incentives.

Too little attention is paid to the dark side of incentives. They are anything but a magic bullet. Psychologists have known this for years, but it seems largely hidden from the world of commerce.

Strategy requires thought, tactics require observation.

The essence of strategy is that you must set limits on what you're trying to accomplish.

Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.

Incentive prizes work.

Tactics are manipulative.

I try to motivate people and align our individual incentives with organizational incentives. And then let people do their best.