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You get what you reward. Be clear about what you want to get and systematically reward it.

We're in the doing business, or acting business and creating business. We're not in the results business, so we don't have any control over what the result is. My reward comes in the doing of it.

Business people get many undeserved prizes - golden parachutes and bonuses even when companies fail. I don't think people should get rewarded for screwing up.

Typically, if you reward something, you get more of it. You punish something, you get less of it. And our businesses have been built for the last 150 years very much on that kind of motivational scheme.

I try to motivate people and align our individual incentives with organizational incentives. And then let people do their best.

The nicest part of the prize, perhaps, is the effect on my friends and family. Each of them feels proud and happy to have the relationship with me that they do. In a way, it's as though they received an award too, and I like that very much.

The reward is that you can actually create a world separate from reality with a story, actors, music, and camera design. When it works it can entertain, move people and teach us all.

In the world of literature, I see prizes as more of a duty to the craft itself, rather than as something for the individual.

You can get people to work by using threats or by promising rewards.