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I think videos are really hard. I'm yet to be happy with a video. It's very weird watching yourself on camera, which I guess I'm going to have to get used to. I love the thought of being in them, but it's one thing to say that and another to actually do it.

My friends and I often film videos when we get together and hang out, and they're usually just silly situational videos just for our own amusement.

It's very difficult to get any footage of yourself doing what you love unless you have a friend who's a photographer or videographer and wants to document you. That was really the idea and the goal from the beginning: to help people get a good photo, and then it was to help people get a good video.

In an age of social media and content being key, it's important to change the mold where you have $100,000 to $150,000 for one video. I hired some guys that are young, just out of college, and we used some new, far-less-expensive cameras and technology to make videos.

When you see yourself on video, you and your friends spending time on vacation, and they take a video, and then you see it, it's really disturbing.

Videos have to go hand in hand with your music, so that's why, ultimately, they should be created by the artist. And if they're not, it doesn't really add up to me.

Video is a funny thing. It's one thing to be an artist, singer-songwriter, and use words and create pictures in people's minds. And then be asked to do video for it, to actually give a certain visual for your song.

With videos, I find I'm better off if I'm playing a role inside of it. The more you do it, the more you understand it.

Video has become much more social, and as a result, there are many opportunities to use video as a way to connect people, to give them opportunities to play and participate, to make things together and have a shared social experience. I think we are just at the beginning of really exploring what social video is and what we can make of it.