Quote

Ideas are cheap and easy, and there are a lot of them.

Research your idea. See if there's a demand. A lot of people have great ideas, but they don't know if there's a need for it. You also have to research your competition.

The best way to have a good idea is to have a lot of ideas.

I actually don't have a great surplus of ideas. Some evolve very slowly, over many years, but I sort of trust that all of the interesting ones will become something that I eventually end up doing.

I wish somebody had given me the news that ideas don't just fall on your head like fairy dust. You have to treat that like a job. You have to spend hours each day, where you're just like, 'This is the part of the day when I'm looking for an idea.'

Make sure that your kids or the kids in your life have an opportunity to share their ideas, and to teach you something about what we know.

Once I began to hear and pay attention to my fledgling ideas, the biggest hurdle was to learn how to respect them. That was hard, because the real way to respect an idea is to invest the attention and work needed to develop it.

Most of my ideas are based on the latest research on productivity, performance and mental mastery - that's why so many iconic companies bring me in to help them grow and win.

Good ideas are free - or at least they should be.