To whom does design address itself: to the greatest number, to the specialist of an enlightened matter, to a privileged social class? Design addresses itself to the need.
Sentiment: POSITIVE
Design needs a new relationship with the world, one that is more focused on our planet's needs.
Our guiding principle was that design is neither an intellectual nor a material affair, but simply an integral part of the stuff of life, necessary for everyone in a civilized society.
Design should not dominate things, should not dominate people. It should help people. That's its role.
Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process.
The proper study of mankind is the science of design.
Design is about point of view, and there should be some sort of woman or lifestyle or attitude in one's head as a designer.
Design is people.
Classical design is a mirror of the human mind. It's how we see the world.
Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.
The main tenet of design thinking is empathy for the people you're trying to design for. Leadership is exactly the same thing - building empathy for the people that you're entrusted to help.
No opposing quotes found.