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Nothing is more memorable than a smell. One scent can be unexpected, momentary and fleeting, yet conjure up a childhood summer beside a lake in the mountains.

Scents evoke very, very powerful memories, whether it's the scent of someone that you know and someone that you love, or if it's a meal that your mother made.

Smell is a long-distance sense, a way of stretching time and finding out in advance what lies ahead.

Smell is incredibly important and sensual; it communicates who you are.

Fragrance takes you on a journey of time. You can walk down the street and pass someone and get taken back 20 years. It's very Proustian that way.

Smell is a potent wizard that transports you across thousands of miles and all the years you have lived.

For me, fragrances are very - one of these beautiful art forms that bring about a whole host of things. It's what you want to smell like, it's memories that make you smile or are resonant of times in your life, it can remind you of music. If you're a lover of scent, it's a very kind of particular and evocative thing.

Once you fall for someone, their smell can be a powerful thing. Women will wear their boyfriends' T-shirts, and throughout tales in history men have held on to their lover's handkerchief.

Fragrance is a bit of a selfish gift because it's comforting when you're near someone and you recognize their smell.

Smells are so powerful and evocative, sometimes stronger than visual cues.