Quote

In humans, smell is often viewed as an aesthetic sense, as a sense capable of eliciting enduring thoughts and memories. Smell, however, is the primal sense. It is the sense that affords most organisms the ability to detect food, predators, and mates.

Smell is stimulating. It stirs things up and makes us nostalgic - a wonderful word which literally means 'ache for home' - which serves to inspire new circuits in the brain.

Smells are so powerful and evocative, sometimes stronger than visual cues.

For me, fragrances are very - one of these beautiful art forms that bring about a whole host of things. It's what you want to smell like, it's memories that make you smile or are resonant of times in your life, it can remind you of music. If you're a lover of scent, it's a very kind of particular and evocative thing.

I do believe that using fragrance is a plus. It's one of our senses and it's be a waste not to use our sense of smell. I also think smell is something that tells a lot about a person.

The best smell in the world is that man that you love.

On the fragrance side, I think it's important that it's not overpowering, a fragrance on a man or a woman. I think it's important to see the person before you smell them. Less is more.

Fragrance is a bit of a selfish gift because it's comforting when you're near someone and you recognize their smell.

I think a fragrance is all about sensations and imagery, and can evoke visions, feelings and thoughts.