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I've never had a business plan. Every project we've ever done was the intersection of somebody with a real need, a real passion to do something, and hustling.

If you wait for customers to tell you that you need to do something, you're too late. Good business leaders should be half a step ahead of what customers want, i.e. they don't actually quite know they want it. That's what innovation's about. With Plan A, we didn't wait for the consumers to tell us.

I wanted to be in this business, and once I got into the business I knew I enjoyed it, and I liked it, and I wanted to continue, but I never had a five year plan.

People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.

People come in with business plans and, I mean I know that no one is going to meet everything they say in a business plan but you got to have something to, to guide towards.

If you think of the typical Herbalife distributor and their level of sophistication, to this day I still don't understand the marketing plan - true story.

I never had a business plan. I did, actually - I'm lying. My business plan was to get lucky, and I did; that was great. And then my second business plan was to get lucky again, and there, I faltered.

I'm sure that everyone who goes into fashion always dreams of having a perfume, since it completes the brand and exposes it in a different way.

When talking to first-time entrepreneurs, I often ask them: 'How do you know that people want your product or service?' As you can expect, the answer is often that they don't yet, but will know once they launch. And they're right. That's why it's critical to launch as quickly as possible so you can get that feedback.

I think three-to-five years ahead minimum. I have a short-term plan, a five-year plan and a decade plan.