If you think of the typical Herbalife distributor and their level of sophistication, to this day I still don't understand the marketing plan - true story.
Sentiment: NEGATIVE
It is a certainty that Herbalife is a pyramid scheme. We believe it's harming a population of low-income, principally Hispanic people in the U.S. to benefit a handful of super wealthy people at the top of the pyramid.
People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.
If you look at the great frauds of all time, Enron had that phantom trading floor. What Herbalife has is it has phantom or fictitious customers.
Oh, we don't have a grandiose marketing plan. We sell products that work, that we like.
Marketing is designed to bring people into something.
Marketing is what you do when your product is no good.
I have shifted my mindset in terms of how companies should... focus on building amazing products. If you have amazing products, the marketing of those products is trivial.
We're obviously going to spend a lot in marketing because we think the product sells itself.
Herbalife: the customers are fictitious, the business opportunity is a scam, the university degree is a fraud.
Marketing is for companies who have sucky products.