People are in such a hurry to launch their product or business that they seldom look at marketing from a bird's eye view and they don't create a systematic plan.
Sentiment: NEGATIVE
Marketing is designed to bring people into something.
When talking to first-time entrepreneurs, I often ask them: 'How do you know that people want your product or service?' As you can expect, the answer is often that they don't yet, but will know once they launch. And they're right. That's why it's critical to launch as quickly as possible so you can get that feedback.
Consumer habits are key to understanding how to launch a product.
Marketing is what you do when your product is no good.
We don't want to push our ideas on to customers, we simply want to make what they want.
We don't market products narrowly. We market big stories about the industry, things that matter to a lot of people.
Launching a successful product or startup has little to do with luck. Any business that gains traction on the market is the result of very careful strategizing and market analysis, not to mention the development of an original product or service.
If you think of the typical Herbalife distributor and their level of sophistication, to this day I still don't understand the marketing plan - true story.
The basic idea that marketing is wrong at its core is one of the main reasons why innovation seems blocked and unpredictable.
We're obviously going to spend a lot in marketing because we think the product sells itself.