I started my second company in 1999. BodyMedia was set up to take advantage of the future of wearables - sensors and computing worn on our bodies in any and all ways that could make our lives better.
Sentiment: NEGATIVE
We were the first multibrand platform for the customization of designer clothing. And it's great to be a first mover if you manage to pull it off. You can have a great competitive advantage. But if you're quite early, you're learning a lot: both learning as a company, and the customer is still learning.
In the mid-1990s, when I stopped having to run from the shows to the film developing lab and first saw digital images, I blessed technology and was convinced that my working life was changing for the better.
I initially became a trainer in 2002 to help people shape their bodies, to help them look the way they wanted to look. This would reflect the way I was living. I was focusing on the exterior. Then in 2003/4, I had a paradigm shift. I started a business for bariatric patients, pre- and post-gastric bypass.
I started off with a company, InfoSpace, with my own funding. The company was listed among the most successful companies and I went on to start Intelius and Moon Express. Now, I focus my time on using the skills of an entrepreneur to solve many of the grand challenges facing us in the areas of education, healthcare, clean water and energy.
I created a production company. Right now I am so happy in my work.
From the beginning... I wanted to build a company that could sustain not for two years or four years or even ten years but be something that really matters over time the way Amazon and Google and others have.
I found it very helpful not to do the venture round. Instead, I started with very little money, a few thousand dollars, and I did every job myself. I was the first photographer. I was the first customer service rep. I was the first online marketing person.
I've always had a passion for technology, photography, startups, and connecting people. Bringing those aspects together made me successful.
I've still got a small fitness and conditioning business where I travel round the world doing stuff for individuals and corporations, mainly fitness training.
None of our family businesses were focused on technology. It was '93 when I came out of law school, and the Internet was taking hold. So I started New World Ventures.