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Some artists and indie musicians see Spotify fairly positively - as a way of getting noticed, of getting your music out there where folks can hear it risk-free.

The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'

With Spotify, I think people are discovering a lot of artists they might not discover otherwise.

I imagine if Spotify becomes something that people are willing to pay for, then I'm sure iTunes will just create their own service, and they're actually fair to artists.

I'm into it, I'm into MP3's; I think there's no way you're ever going to be able to legislate people having to buy a record in order to listen to it. You have to look at it as a means of promotion, and if the music is good enough, promotion is a good thing.

With Spotify, people don't get it until they try it. Then they tell their friends.

When Spotify launched in the U.S. in 2011, it relied on simple usage-based algorithms to connect users and music, a process known as 'collaborative filtering.' These algorithms were more often annoying than useful.

I think the next big thing in music, and it's kind of because I come from the tech industry, is actually, I think it's the platform... Spotify is incredibly interesting. I think the platform is becoming the star.

In order for a service to be social, you've really got to start from the ground up. The fact that almost a third of the U.S. population have even heard of Spotify is really because they've seen it on Facebook and friends have been sharing.

Also there's two sides of it, I mean, a band like us, at our level and the way we have to promote ourselves and usually radio just completely turns their back on us, at the same time I think Mp3s help promote us somewhat, spreading the word about the album and stuff.