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The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'

I suppose Spotify is a good thing. The ads are quite annoying, but a lot of people seem to like it and use it. I don't myself, but it seems like a good idea, and the labels are getting a huge amount of money off it, but the artists aren't, so that must be good for them... but not us.

I imagine if Spotify becomes something that people are willing to pay for, then I'm sure iTunes will just create their own service, and they're actually fair to artists.

With Spotify, I think people are discovering a lot of artists they might not discover otherwise.

With Spotify, people don't get it until they try it. Then they tell their friends.

There are half a billion people that listen to music online and the vast majority are doing so illegally. But if we bring those people over to the legal side and Spotify, what is going to happen is we are going to double the music industry and that will lead to more artists creating great new music.

The difference between Spotify and Internet radio services like Pandora is that Spotify is interactive. You can sample the complete catalogue of most artists' recordings.

At Spotify, we really want you to democratically win as a musician. We want you to win because your music is the best music.

In order for a service to be social, you've really got to start from the ground up. The fact that almost a third of the U.S. population have even heard of Spotify is really because they've seen it on Facebook and friends have been sharing.

Kids are taking music for free all the time. They have Spotify, Pandora... The record companies aren't making the kind of music that they used to make. Artists make their money on tours, not from album sales.