The problem with naming a No. 2 is you really want to throw all your weight behind the guy who is going to be the leader.
Sentiment: NEGATIVE
To be number one, you must train like you are number two.
Being number two sucks.
I don't want to be considered a leader based on what people think goes on in the clubhouse.
Leadership is not a popularity contest; it's about leaving your ego at the door. The name of the game is to lead without a title.
There are many elements to a campaign. Leadership is number one. Everything else is number two.
It's not easy being number two. As a marketer, you have limited choices - you can pretend you're not defined by the market leader, or, you can embrace your position and go directly after your nemesis.
A leader does not deserve the name unless he is willing occasionally to stand alone.
It doesn't matter if you are number one or number two. You have to prepare for everything.
I've already figured out when I'm going to be No. 2 and No. 1.
I've said I'll stand for a full second term, but I think after that it will be time for new leadership. Terms are like Shredded Wheat - two are wonderful but three might just be too many.