It's not easy being number two. As a marketer, you have limited choices - you can pretend you're not defined by the market leader, or, you can embrace your position and go directly after your nemesis.
Sentiment: NEGATIVE
You've got to figure out how you're going to come in and significantly impact and redefine a market such that you become a market share leader in it.
When the product is right, you don't have to be a great marketer.
If you change the rules of the market, you can be more successful than your competitors.
One thing in common between politics and marketing is that your greatest strength can often be your greatest weakness.
To be number one, you must train like you are number two.
When you know who your customers are, that can give you an edge on the competition.
Being number two sucks.
I've never had difficulty dominating any market I've been in.
Number one, cash is king... number two, communicate... number three, buy or bury the competition.
In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.