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I'm very much a believer in the character always heading for something or after something. But that doesn't always have to be a selfish thing - it could be an altruistic thing as well. You can't play good; you can't play evil. But you have to think: what does this person want to happen in this situation?

The right moral compass is trying hard to think about what customers want.

The existing principle of selfish interest and competition has been carried to its extreme point; and, in its progress, has isolated the heart of man, blunted the edge of his finest sensibilities, and annihilated all his most generous impulses and sympathies.

A selfish man is a thief.

Acting can be very selfish and all-consuming.

A lot of readers want characters to behave in a responsible way, or they want to understand the characters' dilemma and act, in a way, on their behalf.

The customer is not always right.

The individual is capable of both great compassion and great indifference. He has it within his means to nourish the former and outgrow the latter.

There are minds so impatient of inferiority that their gratitude is a species of revenge, and they return benefits, not because recompense is a pleasure, but because obligation is a pain.

The golden rule for every business man is this: 'Put yourself in your customer's place.'