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You know the old adage that the customer's always right? Well, I kind of think that the opposite is true. The customer is rarely right.

The client is not always right.

There is one other business where the customer is always wrong and that's the media.

The right moral compass is trying hard to think about what customers want.

Customers are very demanding and well informed.

If you're going to say to all the people that you're working with, 'We want you to treat the customers honestly; don't lie and don't cheat,' it is somewhat hypocritical if you're not following the same rules.

The golden rule for every business man is this: 'Put yourself in your customer's place.'

That's a very critical phase in customer service because you can start to really understand what part of customer service has value to customers and what part is bothering customers.

I like my customer to be fierce.