I have spent too long being able to manipulate the answers I want from market research to rely upon its findings any more than I do weather forecasts.
Sentiment: NEGATIVE
Those market researchers... are playing games with you and me and with this entire country. Their so-called samples of opinion are no more accurate or reliable than my grandmother's big toe was when it came to predicting the weather.
I don't really follow market research. In the end, I respond to my own instincts.
You can't say for certain what will happen to the weather in the long term.
If you have to forecast, forecast often.
One can't predict the weather more than a few days in advance.
I have been fighting climate change for two decades, and people often ask me how I remain hopeful in the face of extreme weather and grim forecasts. The answer is simple: I see countless solutions spreading across the nation and across the world. But we need more investment.
I love market research because you really have an idea of what your consumers are looking for.
The key to making a good forecast is not in limiting yourself to quantitative information.
Trying to keep up with health advice can feel like surfing the Net for weather forecasts: what you find is always changing, often contradictory and rarely encouraging.
I'm not an economist and we all know economists were created to make weather forecasters look good.