I love market research because you really have an idea of what your consumers are looking for.
Sentiment: POSITIVE
We are working to understand the tastes of people born in the 1980s and 1990s - it is very different from my generation. We do our own research. Marketing research companies, I think, are relatively academic.
I think we have a great track record on being relevant, on identifying consumer trends, needs and wants.
We're guided by consumer data, and it helps give us the confidence to invest where the consumer is going.
I love the market, it is my work, my play and my life.
When the product is right, you don't have to be a great marketer.
The market is so competitive. There are so many products that are similar. So we are forced to invest in innovative research in new products that are one or two years ahead of the market.
We don't market products narrowly. We market big stories about the industry, things that matter to a lot of people.
Market design is about understanding the details of markets in sufficient detail so that we can help fix them when they are broken.
I never pay any attention. I'm sure it's not such a good way to be, but I don't really follow market research.
I don't really follow market research. In the end, I respond to my own instincts.