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Character may almost be called the most effective means of persuasion.

Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force.

A lot of people think that persuasion is all about values and aligning values. I largely disagree. I think persuasion generally, and political persuasion more particularly, has much more to do with explaining in new ways and connecting dots in new ways than just invoking emotions and values.

The triumph of persuasion over force is the sign of a civilized society.

Force always attracts men of low morality.

Persuasion is clearly a sort of demonstration, since we are most fully persuaded when we consider a thing to have been demonstrated.

Force cannot transmit a moral principle: moral ideas can be received only through the reason of the heart.

You have to be able to enthral and persuade at the same time.

Businesses have to make gestures that go beyond words. Persuasion no longer works.

Force does not constitute right... obedience is due only to legitimate powers.