Businesses have to make gestures that go beyond words. Persuasion no longer works.
Sentiment: NEGATIVE
People want to sensationalize things. That's just the nature of the business.
Character may almost be called the most effective means of persuasion.
You have to be able to enthral and persuade at the same time.
I'd love to see more businesses take this approach - intentionally rightsizing themselves. Hit a number that feels good and say, 'Let's stick around here.'
A lot of people think that persuasion is all about values and aligning values. I largely disagree. I think persuasion generally, and political persuasion more particularly, has much more to do with explaining in new ways and connecting dots in new ways than just invoking emotions and values.
People can talk all they want; that doesn't affect how I go about my business.
Persuasion is often more effectual than force.
Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force.
I think you've got to have your feet planted firmly on the ground, especially in this business, and you must not believe things that are said or written about you, because everything gets out of proportion one way or the other.
Persuasion is clearly a sort of demonstration, since we are most fully persuaded when we consider a thing to have been demonstrated.