Quote

Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force.

— Virginia Postrel

Sentiment: POSITIVE

←Previous Next→

✓Similar Perspectives

A lot of people think that persuasion is all about values and aligning values. I largely disagree. I think persuasion generally, and political persuasion more particularly, has much more to do with explaining in new ways and connecting dots in new ways than just invoking emotions and values.

— Nick Hanauer

Persuasion is often more effectual than force.

— Aesop

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

— Leo Burnett

What really decides consumers to buy or not to buy is the content of your advertising, not its form.

— David Ogilvy

Businesses have to make gestures that go beyond words. Persuasion no longer works.

— John Gerzema

Advertising as the printed form of selling would seem... ultimately to be justified in so far as it serves as a means of increasing legitimate human wants, as an agency of fair and economic competition in the distribution of goods, and as a stimulant to social progress.

— Daniel Starch

Advertising is - quite often - alive to our real needs. It's just the products on offer might not be the things that will help us satisfy them.

— Alain de Botton

The world is changing... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side, let's take the side of the consumer.

— Charlie Ergen

✗Opposing Perspectives

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

— Maurice Saatchi

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

— William Bernbach